如何將Growth Hacking融入新產品開發流程---NPDP課程/NPDP證照/NPDP輔考/產品經理課程/新產品開發課程/產品策略/新產品開發流程/PDMA

登入

註冊

您現在的位置：首頁 > NPDP專欄 >

如何將Growth Hacking融入新產品開發流程

2016/6/15 上午 11:46:00 | 發表人：李翌廷 | 瀏覽人次:2368

文章分類

．PM行不行

．產品新鮮事

講師簡介

夏松明

創新企劃學院特約講師

現任某管理顧問公司的夏松明總經理曾任宏碁、友訊資深產品經理。夏老師學經歷完整，具備多年跨國公司新產品開發與管理實務經驗，並擁有美國德州農工大學MBA、交大EMBA、「WBSA高階經營策略規劃師」、「PMP®國際專案管理師」、「NPDP產品經理國際認證」等專業資歷，是業界少數兼具「新產品開發」、「經營管理」、「品牌行銷」專業領域的資深顧問。

最新專欄文章

．如何將Growth Hacking融入新產品開發流程

．Zero or Hero：如何打造好產品的關鍵四要項

．如何衡量產品經理每周的工作績效？

．老板們：產品經理的工作內容該如何定義呢？（下）

．老板們：產品經理的工作內容該如何定義呢？（上）

．規劃新產品須關注的五大檢核步驟

．成為『大PM』的五項重要職責

．【第十四期】NPDP產品經理國際認證班(1212)

．產品經理如何為顧客「創造價值」？

．『互聯網+』與『+互聯網』有何不同？

台北市大安區復興南路二段283號12樓
服務時間：周一至周五10:00-19:00 電話：02-27023003 傳真：02-27024824

&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;台灣很容易在一段時間就會瘋行一些國際間的『術語』，像是近期以來屢屢攻佔各大社群版面的Big Data、IoT、FinTech、Growth Hacking…等就是其中的經典範例。不過，就筆者觀察：雖然這些新創的名詞都是其來有自，但奇怪的是，這些東西一旦飄洋過海到台灣，就完全變了調—不是誤解其意就是將其誇大、神化，實在讓人捏把冷汗&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;像是國內最近爆紅的兩本書，一本是《Growth Hacker Marketing》中譯本為&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;《&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;A style=&quot;COLOR: rgb(119,17,0); TEXT-DECORATION: none&quot; href=&quot;http://www.books.com.tw/products/0010707245&quot; target=_blank&gt;成長駭客行銷：引爆集客瘋潮的新實戰力&lt;/A&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;》&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;；另一本則是翻譯自簡體的《&lt;A style=&quot;COLOR: rgb(119,17,0); TEXT-DECORATION: none&quot; href=&quot;http://www.books.com.tw/products/0010707695&quot; target=_blank&gt;成長駭客：未來十年最被需要的新型人才，用低成本的創意思考和分析技術，讓創業公司的用戶、流量與營收成長翻倍&lt;/A&gt;》。後者在網路社群上還發起團購活動，火紅程度，尤見一斑。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;這當中所談到Growth Hacking的觀念，其實是看到一些現象：諸多企業在面對日益複雜的網路環境及行動科技，已經愈來愈難掌握顧客動態，產品服務要如何吸引新用戶？如何留住老客戶？持續砸大錢做廣告是否就能找到客戶呢？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;「&lt;I&gt;&lt;B&gt;Growth Hacker本身是一個懂技術，又懂市場，甚至可能又懂一點產品…，在新產品開發流程中，Growth Hacker是屬於哪一種特質的人呢？真的有這樣的人嗎？&lt;/B&gt;&lt;/I&gt;」&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;「&lt;B&gt;&lt;I&gt;Growth Hacking團隊與新產品開發團隊有何不同？&lt;/I&gt;&lt;/B&gt;」&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;「&lt;B&gt;&lt;I&gt;Growth Hacking 中所談到的Product Market Fit新產品開發的所提及的核心價值有何不同？&lt;/I&gt;&lt;/B&gt;&lt;SPAN class=Apple-converted-space&gt;&amp;nbsp;&lt;/SPAN&gt;」&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;相信有參與過新產品開發的朋友看了以上的兩本書，應該會有類似上述的疑問？有鑑於此&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;，&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;筆者嘗試從新產品開發流程的角度，來探討Growth Hacking的觀念，茲說明如下：&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;DIV style=&quot;TEXT-ALIGN: center; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); CLEAR: both; WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot; class=separator&gt;&lt;/DIV&gt;
&lt;DIV style=&quot;TEXT-ALIGN: center; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); CLEAR: both; WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot; class=separator&gt;&lt;A style=&quot;COLOR: rgb(119,17,0); MARGIN-LEFT: 1em; MARGIN-RIGHT: 1em; TEXT-DECORATION: none&quot; href=&quot;https://1.bp.blogspot.com/-lPtIBnzPxdY/Vv49JY6QxZI/AAAAAAAADyg/cf3rKOf9aXA5mocD3LttO0PiQGP2rogLw/s1600/growth-hacking-1024x578.jpg&quot; imageanchor=&quot;1&quot;&gt;&lt;/A&gt;&lt;/DIV&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;H3 style=&quot;POSITION: relative; TEXT-ALIGN: justify; LINE-HEIGHT: 25px; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); FONT-VARIANT: normal; FONT-STYLE: normal; TEXT-INDENT: 0px; MARGIN: 0px; FONT-FAMILY: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: x-large&quot;&gt;Growth Hacking與新產品開發之關連性&lt;/SPAN&gt;&lt;/H3&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;美國新產品開發管理協會（PDMA）將新產品開發流程分成三大階段：Discover（探索需求）、Development（產品開發） and Deliver（產品上市）。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;1.)&lt;B&gt;&lt;SPAN style=&quot;COLOR: purple&quot;&gt;Discover（探索需求）階段&lt;/SPAN&gt;&lt;/B&gt;：&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;產品經理在這個階段所要做的即是—探索／辨識市場機會、洞察／確認消費者需求。更直白一些，就是決定開發該產品之前，必須完成的所有前置作業。產品是否能進入到開發階段，端賴於該產品的核心價值（價值主張）是否有滿足消費者的利益（needs/benefits）或是解決其所面臨的問題（pains/problems）亦或是完成其重要工作（jobs-to-be-down）。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;對應到Growth Hacking的說法，即是要做到PMF（Product Market Fit），產品與市場適配。如同《Growth Hacker Marketing》一書所提到Airbnb的案例，其創立之初只是為了讓創辦人將自家公寓的客廳變成民宿而已，因此將網站取名為Airbedandbreakfast.com，雖然這樣的做法可以當成「小確幸」來經營，但團隊並未因此滿足，不斷地力求改善，終於發展成今日數十億美元的規模。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;在新產品開發的初期，產品經理所面對的是一連串的不確定性，這包括技術、市場、競爭等問題。因此，有學者將其稱為『模糊的前端（Fuzzy Front End）』，簡單來說就是：沒有好的產品概念就不值得去做產品開發；這點與《Growth Hacker Marketing》的作者建議：沒有找到PMF之前，就不用過度聚焦於Growth Hacking身上，恰巧有異曲同工之妙。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;2.)&lt;B&gt;&lt;SPAN style=&quot;COLOR: purple&quot;&gt;Development（產品開發）階段&lt;/SPAN&gt;&lt;/B&gt;：&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;產品經理在這個階段所要做的除了與產品相關的技術開發之外，更包含了行銷開發（如：行銷計劃：AARRR模型），以及產品原型製作與測試。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;多數PM會認為，在開發階段只要交給技術人員或工程師搞定就好，盡量不要去干涉他們，必免惹人嫌或造成衝突。其實不然，PM去關心技術的東西並不是說你要會寫程式或者開發應用，而是你需要知道技術的邊界在哪裡，知道技術能幫你完成什麼事情。這樣以後提需求的時候就不再是天馬行空，導致開發人員告訴你這無法完成。所以說知道建構產品背後的知識體系還是非常重要的。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;另外，你的產品有真正解決顧客實際遇到的問題嗎？就筆者觀察，其實很多公司並未確實做好產品測試及驗證（Validation），對於做測試這件事並沒有通盤系統性的思考，經常是為了趕上市，只好馬虎行事，自然新產品失敗的原因也就提高了。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;對應到Growth Hacking的說法，即是在產品未確定可以行銷上市之前，必須經由不斷地測試（如：A/B測試），找出這樣的產品後才開始尋找能啟動成長引擎的爆炸點。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;DIV style=&quot;TEXT-ALIGN: center; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); CLEAR: both; WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot; class=separator&gt;&lt;/DIV&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;3.)&lt;B&gt;&lt;SPAN style=&quot;COLOR: purple&quot;&gt;Deliver（產品上市）階段&lt;/SPAN&gt;&lt;/B&gt;：&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;產品經理在這個階段所要做的就是將產品商業化，透過LMS（Launch Management System）上市管理系統持續追蹤、監控產品上市後的情況，針對可能發生的問題，欲先採行應變計劃，並反饋相關單位。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;對應到Growth Hacking的說法，即是採用AARRR 用戶模型。所謂 AARRR指的就是獲取（Acquisition）、激活（Activation）、留存（Retention）、傳播（Referral）、收入（Revenue）。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;DIV style=&quot;TEXT-ALIGN: center; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); CLEAR: both; WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot; class=separator&gt;&lt;A style=&quot;COLOR: rgb(119,17,0); MARGIN-LEFT: 1em; MARGIN-RIGHT: 1em; TEXT-DECORATION: none&quot; href=&quot;https://3.bp.blogspot.com/-JFM5lr53Q_k/Vv4myRL-eUI/AAAAAAAADyM/nYqHHx8GktIEtmZMT__QhO4P3AZrIFdPQ/s1600/growth-hacking.jpg&quot; imageanchor=&quot;1&quot;&gt;&lt;/A&gt;&lt;/DIV&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;UL style=&quot;TEXT-ALIGN: justify; PADDING-BOTTOM: 0px; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); LIST-STYLE-TYPE: disc; TEXT-INDENT: 0px; MARGIN: 0.5em 0px; PADDING-LEFT: 2.5em; PADDING-RIGHT: 2.5em; FONT: 15px/1.4 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;LI style=&quot;BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;&lt;B&gt;用戶獲取（Acquisition）&lt;/B&gt;：用戶如發現你？其實就是通過各種方法來吸引用戶，例如：搜索引擎優化（SEO）、QR code、病毒行銷（Viral Marketing）、媒體宣傳…等等。&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;&lt;B&gt;用戶激活（Activation）&lt;/B&gt;：就是讓用戶註冊成為你的用戶。要注意的是用戶的初次體驗是否良好？&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;&lt;B&gt;用戶留存（Retention）&lt;/B&gt;：就是讓用戶持續使用你的產品。要注意的是用戶願意或不願意留下的原因為何？&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;&lt;B&gt;用戶傳播（Referral）&lt;/B&gt;：就是讓用戶願意替你傳播你的產品服務，最簡單的方式就是透過社群分享或口碑宣傳等方式。&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;&lt;B&gt;用戶付費產生收入（Revenue）&lt;/B&gt;：就是要想辦法讓用戶願意付費。&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;舉例來說：筆者最近架設的新網站，首先，獲取用戶的做法則是會在社團發佈訊息（假設有1,000人被吸引），其次&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;，&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;1,000人當中有50%的人在一周之內註冊成為會員（500名），500人當中有70%的人在一個月內會登入網站使用服務（350名），留存的350人有80%會邀請好友加入網站（280名），最後有20%的忠誠用戶願意付費購買商品服務（參加課程）。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;對產品經理來說，AARRR模型的意義在於：必須從流失的用戶當中去分析數據，經過不斷地假設、測試與反饋，找出Growth Hacking的著力點，讓你的產品服務不僅只是空有「流量」，更要能「變現」。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;H3 style=&quot;POSITION: relative; TEXT-ALIGN: justify; LINE-HEIGHT: 25px; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); FONT-VARIANT: normal; FONT-STYLE: normal; TEXT-INDENT: 0px; MARGIN: 0px; FONT-FAMILY: 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;B&gt;&lt;SPAN style=&quot;FONT-SIZE: x-large&quot;&gt;結論&lt;/SPAN&gt;&lt;/B&gt;&lt;/H3&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Growth Hacking團隊究竟該由誰來領導呢&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;按照Andrew Chen在《&lt;A style=&quot;COLOR: rgb(119,17,0); TEXT-DECORATION: none&quot; href=&quot;http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/&quot; target=_blank&gt;Growth Hacking is the new VP Marketing&lt;/A&gt;》的說法，未來行銷部門的負責人（副總 or 行銷長）將出任Growth Hacking團隊的領導，而行銷人員的身分除了既有的行銷專業之外，還必須要有Programming以及資料分析的能力。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; DISPLAY: inline !important; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; FLOAT: none; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;《成長駭客》的作者范冰認為，成長駭客的團隊應該包含以下六種類型的人才&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;：&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;OL style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;
&lt;LI style=&quot;PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;產品專案經理&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;產品營運管理&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;技術工程師&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;UI/UX設計師&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;廣告行銷&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style=&quot;PADDING-BOTTOM: 0px; TEXT-INDENT: 0px; MARGIN: 0px 0px 0.25em; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px&quot;&gt;&lt;SPAN style=&quot;FONT-SIZE: large&quot;&gt;用戶研究員&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;因應Growth Hacking的發展，如前所述，一些公司也開始增設了『成長總監』這樣的職位，不過筆者還是認為『產品總監』可能更適切一些，畢竟要Growth之前，得先有一個好產品才是。大家覺得呢&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: large/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 15px/25px 'Trebuchet MS', 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Arial, sans-serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR class=Apple-interchange-newline&gt;