規劃新產品須關注的五大檢核步驟---NPDP課程/NPDP證照/NPDP輔考/產品經理課程/新產品開發課程/產品策略/新產品開發流程/PDMA

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規劃新產品須關注的五大檢核步驟

2016/1/13 上午 10:11:00 | 發表人：任雯琪 | 瀏覽人次:1652

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．PM行不行

．產品新鮮事

講師簡介

夏松明

創新企劃學院特約講師

現任某管理顧問公司的夏松明總經理曾任宏碁、友訊資深產品經理。夏老師學經歷完整，具備多年跨國公司新產品開發與管理實務經驗，並擁有美國德州農工大學MBA、交大EMBA、「WBSA高階經營策略規劃師」、「PMP®國際專案管理師」、「NPDP產品經理國際認證」等專業資歷，是業界少數兼具「新產品開發」、「經營管理」、「品牌行銷」專業領域的資深顧問。

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&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;「公司新產品規劃應該由哪個單位來負責？」&lt;WBR&gt;這是多數學員或企業在課程當中都會問到的問題之一。&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;從學員們的現況回答，大致上能判斷出所屬公司的產品策略方向：&lt;WBR&gt;若是技術導向的公司，新產品規劃就是『技術／研發』單位的責任；&lt;WBR&gt;若是業務導向的公司，則會交由『業務／行銷』來負責；&lt;WBR&gt;然而更多學員的回答則是『老板』在規劃新產品！&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;
&lt;P&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;筆者在許多公開場合上都有提及：「新產品開發是公司所有人的事」&lt;WBR&gt;。既是如此，則勢必需要一個專職單位來領導跨部門的新產品團隊—&lt;WBR&gt;『產品管理』的組織遂油然而生。筆者以為，成立『產品管理』&lt;WBR&gt;組織的目的就是負責規劃新產品的權責單位，&lt;WBR&gt;而轄下的產品經理則是擔任跨部門溝通協調的角色，&lt;WBR&gt;負責新產品開發的任務。&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;實務上，產品管理的位階可能比不上業務（業績貢獻）或研發（&lt;WBR&gt;核心技術）在公司的地位，&lt;WBR&gt;但筆者建議可以運用以下的問題與高層主管及相關利害關係人做意見&lt;WBR&gt;交流，藉此探索出公司內部對新產品規劃的需求，例如：&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Q1（今年）公司所面臨的前三大挑戰為何？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Q2 &amp;nbsp;公司的產品（過去）在哪些區域賣的比較好？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Q3（今年）公司在銷售或通路策略有改變嗎？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Q4（今年）公司在行銷或廣告策略有調整嗎？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Q5（今年）各BU產品線的銷售及利潤目標為何？&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;Q6 &amp;nbsp;公司接下來是否有新市場或新產品的想法或建議？&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;接下來，產品管理單位就可以依任務特性及專案性質，&lt;WBR&gt;責成產品經理，根據以上的意見資料進行彙整，&lt;WBR&gt;開始進行新產品之規劃，並做好以下五大檢核步驟：&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;1.)&amp;nbsp;市場檢核 Market review&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;在市場檢核階段，產品經理除了公司內部所獲取的資料之外，&lt;WBR&gt;還必須去蒐集產業面、市場趨勢、競爭對手、主要客戶…&lt;WBR&gt;等外部資料，將這些與產品相關的市場面訊息重新加以整理，&lt;WBR&gt;以確認市場的機會點是否存在？可行性為何？&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;
&lt;P&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;2.)&amp;nbsp;財務檢核 Financial review&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;在財務檢核階段，產品經理需要與財務單位共同合作。&lt;WBR&gt;財務單位須從公司的角度來檢視公司的財務計劃（如：&lt;WBR&gt;公司的現金流是否可以支持新產品的初期投資金額？），&lt;WBR&gt;產品經理則必須提出新產品的營收及利潤結構（如：損益表）。&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;3.)&amp;nbsp;公司策略檢核 Corporate strategy review&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;在公司策略檢核階段，對大公司來說，策略的形成是源自於願景、&lt;WBR&gt;使命及核心價值；然而，對中小企業而言，&lt;WBR&gt;可以將公司的策略視為產品策略。&lt;WBR&gt;產品經理必須依據公司策略方能制定產品策略。&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;
&lt;P&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;4.)&amp;nbsp;產品策略&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;檢核&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&amp;nbsp;Product strategy review&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;在產品策略檢核階段，&lt;WBR&gt;產品經理須依據公司策略並參考市場環境變化、顧客需求、&lt;WBR&gt;財務目標等制定產品策略，必須達到與公司策略的一制性。&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;
&lt;P&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;5.)&amp;nbsp;產品路徑及產品上市時程&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;檢核&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&amp;nbsp;Product Roadmap and Release schedules review&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;最後這個階段，產品經理要檢核的事項有二點，第一，產品路徑（&lt;WBR&gt;Product Roadmap）是否已規劃完成？如何執行變更計劃？第二，&lt;WBR&gt;接下來的產品上市（綫）計劃（如：每季）是否已完成？&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;結語：上述五項檢核步驟，&lt;WBR&gt;每一項都必須要由產品經理對高層主管進行簡報，&lt;WBR&gt;得到核准之後方能往下進行，此外，由於市場環境變化速度太快，&lt;WBR&gt;筆者建議：最好每三個月能重新執行規劃新產品的五項檢核步驟，&lt;WBR&gt;以確保日後新產品上市之競爭優勢。&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&lt;/SPAN&gt;&lt;BR style=&quot;TEXT-ALIGN: justify; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/25px pmingliu, serif; WHITE-SPACE: normal; LETTER-SPACING: 1px; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px&quot;&gt;&amp;nbsp;&lt;/P&gt;